Costa Rica holidays captured the imagination of thousands of rugby fans during an exciting new partnership between Latin Routes, Bath Rugby and the Costa Rica Tourism Board, resulting in more than 13,000 competition entries and thousands of new travel enthusiasts discovering this incredible destination.
Over two months, supporters had the chance to enter a prize draw to win a 14-day holiday to Costa Rica, along with one of five £200 dining vouchers for Edesia Restaurant in Bath. The campaign was promoted across Bath Rugby match days, social media channels, email marketing and dedicated promotional activity, creating significant engagement and introducing a whole new audience to Costa Rica holidays.
We're delighted to announce that Bridgett was selected as the winner of the grand prize and will soon be experiencing everything that makes Costa Rica one of Latin America's most popular destinations.
Watch Bath Rugby's recap from the big day on Instagram here.
Congratulations to Bridgett who has one one of our Costa Rica holidaysBringing Costa Rica holidays to a new audience
This campaign represented a fresh approach for Latin Routes and provided an exciting opportunity to connect with Bath Rugby supporters through a shared passion for adventure, discovery and unforgettable experiences.
At first glance, rugby and Costa Rica holidays may not seem an obvious combination. However, the campaign demonstrated just how much interest there is in exploring one of Latin America's most rewarding destinations. Throughout the promotion, thousands of people visited our website, browsed our Costa Rica holidays collection and learned more about the country's incredible wildlife, rainforests, beaches and outdoor adventures.
Supported by the Costa Rica Tourism Board, the partnership also showcased the country's commitment to sustainable tourism, biodiversity conservation and authentic travel experiences. From spotting sloths in lush cloud forests to relaxing on Pacific coast beaches, Costa Rica offers something for every type of traveller.
Strong engagement and impressive results
The response exceeded expectations, with more than 13,000 competition entries received during the campaign period.
In addition, approximately 8,000 people signed up to receive the Latin Routes newsletter, creating a valuable new audience of travellers interested in Costa Rica holidays and wider Latin America travel experiences.
Every entrant visited our website, explored destination content and received promotional offers, helping to raise awareness of Latin Routes while encouraging future travel enquiries and bookings.
A word from our director
Commenting on the success of the campaign, Latin Routes Director Jessica Dennison said:
"We were thrilled to partner with Costa Rica Tourism and Bath Rugby for this competition. With over 13,000 entries, it highlighted what an exciting destination Costa Rica is for so many. We highly recommend Costa Rica as a destination and anyone who has been inspired by the competition to visit, please do get in touch with Latin Routes to organise an incredible trip of a lifetime."
Looking ahead
As Bath Rugby prepare for this weekend's Gallagher Premiership Semi Final, we'd like to wish the players, coaches and supporters the very best of luck. It's been fantastic partnering with the club on this campaign, and we'll be following the action closely as they aim for a place in the Premiership Final. Go Bath! 🏉
A huge thank you goes to Bath Rugby, the Costa Rica Tourism Board, Edesia Restaurant and everyone who entered the competition. Most importantly, thank you to the teams across marketing, sales and partnerships who helped bring this ambitious campaign to life.
The success of this campaign has shown just how much enthusiasm there is for Costa Rica holidays, and we're excited to help even more travellers discover this remarkable destination in the months ahead.
And to our sales team... get ready. We have a lot of new Costa Rica fand Rugby fans alike to welcome.
