For Immediate Release: Latin Routes Launches New ‘How to Sell Latin America’ Trade Guide
Latin Routes has today unveiled a brand-new trade sales tool: Your Simple Guide to Selling Latin America. Designed to support travel agents with expert insight, sales strategies, and product knowledge, the new guide is a vital asset for anyone looking to grow their Latin America sales. Packed with clear, accessible information across 20 destinations, from the mighty Andes to the Galápagos Islands, it offers everything agents need to convert interest into confident bookings. From understanding key selling points to navigating best times to travel, the guide provides an at-a-glance overview of experiences, pricing, and logistics across the region.
This launch is the latest step in Latin Routes’ ongoing commitment to trade support and agent education, following the success of their Travel Agent Academy and dedicated Online Agent Hub. Easy to use and rich with practical advice, the guide also acts as a handy training resource, empowering agents with the tools they need to turn complex itineraries into compelling sales.
Key features of the guide:
- At-a-glance facts for each country, including best time to travel, how to get there, average trip length and price point.
- Top highlights per destination, such as Machu Picchu, Patagonia, Iguazú Falls, Galápagos Islands, and Rio de Janeiro.
- Essential ‘Need to Know’ sections, covering seasonality, accessibility, and suggested combinations.
- Sales tips and insight, making it easier to match clients with the right experiences.
- Easy-to-digest format, designed for quick reference and real-world use during client consultations.
Gaynor Atherton, Head of Trade at Latin Routes, said:
“We’re incredibly proud to launch this latest resource for our agent partners. At Latin Routes, we’re passionate about making Latin America accessible, exciting, and easy to sell, and this guide does exactly that. It reflects our continued investment in the trade as we grow our footprint across the region and support agents in turning knowledge into increased bookings.”Isobel McCardie, Director at Rock My World, said:
“The ‘How to Sell’ guides from Latin Routes are a total game-changer. Packed with insight, product highlights and practical selling tips, they’ve helped me feel confident pitching Latin America to clients. They’re clear, agent-friendly, and a brilliant tool for turning interest into bookings.”Agents can download the How to Sell Latin America Guide on latinroutes.co.uk/agents . If you prefer a hard copy or to to register for access please e-mail agents@latinroutes.co.uk
FAQs
1. What is the ‘How to Sell Latin America’ Guide?
The ‘How to Sell Latin America’ Guide is a new trade sales tool from Latin Routes, designed to help travel agents confidently sell trips to Latin America. It offers destination overviews, key highlights, travel tips, and expert sales strategies across 20 countries.
2. Who is the guide for?
The guide is specifically created for travel agents and trade professionals looking to grow their Latin America bookings. It's ideal for both seasoned sellers and those new to the region.
3. What kind of information does the guide include?
The guide features:
Quick facts for each country (travel times, prices, trip lengths)
Top experiences and destination highlights
Practical sales advice and client-matching tips
Essential travel logistics, seasonality, and itinerary suggestions
An easy-to-digest layout for fast, on-the-go use
4. How can I access the guide?
To access the How to Sell Latin America guide, please register for agent access by emailing:
📧 agents@latinroutes.co.uk
A member of the Latin Routes trade team will assist you.
Already registered? You can view the guide here or request a hard copy by emailing us.
5. How does this guide support travel agents?
The guide simplifies the process of selling Latin America by providing accessible insights, curated highlights, and proven sales techniques. It also doubles as a training tool, helping agents boost confidence and conversion rates during client consultations.












