Latin Routes co-founders win John Hays entrepreneur of the year award
Latin Routes is delighted to share that our co-founders, Martin Johnson and Jessica Dennison, have been awarded the John Hays Entrepreneur of the Year Award at the 2025 TTG Awards.
This prestigious recognition celebrates innovation, resilience and leadership within the travel industry. It is named in honour of John Hays, founder of Hays Travel, whose pioneering spirit and dedication to independent travel retailing left an enduring legacy.
For Latin Routes, this award represents more than just business success. It highlights the journey that Martin and Jessica began over a decade ago, building the company from a small start-up into one of the UK’s leading specialists in tailor-made holidays to Latin America. Their vision has always been to combine exceptional first-hand knowledge with outstanding service, ensuring every client’s journey is personalised, authentic and memorable.
Speaking about the award, Jessica Dennison says:
"We are incredibly proud to receive the John Hays Entrepreneurs Award 2025. John Hays was a true pioneer in our industry, and to be honoured in his name is a true privilege.
This recognition is a testament to the passion, innovation, and hard work of our entire team at Latin Routes throughout our journey. Winning this award motivates us to keep striving for more, and reminds us to keep challenging ourselves as we continue this exciting journey." 
A proud moment for the team
At Latin Routes, we see this achievement as a reflection of the dedication and expertise of our whole team. From our travel specialists to our partners across Latin America, every individual plays a part in creating the unique journeys our clients enjoy.
The John Hays Entrepreneur of the Year Award from TTG is a proud milestone in our story. It not only recognises Martin and Jessica as leaders but also reinforces our commitment to innovation and excellence as we look to the future.
