Marketing Executive

Marketing Executive

Latin Routes Limited is a tour operator with 2 brands (Latin Routes and Polar Routes) that offer tailormade holidays to Latin America and expedition cruises to the Polar regions. We sell directly to the public as well as to the trade, selling through travel agents throughout the UK. We currently have an amazing opportunity to join the company as we move into our 11th year of business. Having started from scratch with little finance or investment, in a tiny office above a pizza shop, we have grown to become a leading brand in the market of Latin American holidays and Expedition Cruises to the Polar Regions.

As you can imagine there is a passionate, entrepreneurial spirit in everything we do. We are creative in our thinking and are always looking at ways we can do things differently to stand out amongst our competition. We undoubtedly remain as ambitious as the day we started and have big plans for the future.

The Role

As the Marketing Executive, you will have a direct impact on the marketing efforts of the company. We are looking for an individual with a great analytical mind, bright ideas, good commercial awareness, and the ability to find ways to make Latin Routes, and Polar Routes stand out amongst our competitors. This is a full-on role with a large part to play in the development of the company. You will need to demonstrate strong organisational skills, great attention to detail, perseverance and drive to see our marketing efforts through to completion. It is vital you are passionate about Latin America, the polar regions, and long-haul worldwide travel, as everything you do in the role, will be related to this.

Key Responsibilities

Direct & Trade Marketing

• Implement fully integrated marketing campaigns designed to enhance awareness, promote data capture and/or lead generation, with both direct clients and the travel trade.
• Oversee design and publication of all marketing material to support campaigns and activities, including Latin Routes, Polar Routes brochures.
• Run and develop our regular marketing activity with clients and agents.
• Maintaining branding and corporate identity in all marketing activities
• To critically post-evaluate all marketing activity with view to continuously improving ROI and provide meaningful MI reporting
• Work with the Marketing Manager and Senior Marketing Executive to develop and oversee effective implementation of any digital / content marketing efforts
• Maintain effective internal communications to ensure that all departments are kept informed of marketing campaigns and objectives.

Management of Digital Channels

• Work with the Marketing Manager and Senior Marketing Executive to ensure delivery of an effective SEO and social media performance. Devise and implement strategies to drive online traffic to the company website and ensure web best practices are met.
• Plan, create, and distribute newsletters and social media posts that excite our target audience. You’ll use your writing and editing skills to manage the company’s website and social media marketing,
• Track website performance, conversion rates and optimisation and continually make improvements to the companies digital marketing channels.

Reporting

• Execute the marketing plan to achieve sustainable sales growth through direct clients and the travel trade. Setting specific digital objectives within budget requirements and monitoring progress, tracking and reporting on ROI. Review new technologies and keep the company at the forefront of developments in digital marketing. Evaluating customer research, market conditions and competitor data.
• Regularly report to the Marketing Manager and Senior Marketing Executive, about the performance including stats, targets, ROI, % changes and the strategy for development moving forwards.

Future Latin Routes Products / Brands

As the company grows your responsibilities may also be applicable to any additional holiday products, sub brands, sister companies or partners that the company creates.

Flexibility

During the development of the business and this new role, your flexibility is required to take up tasks not listed above, if deemed appropriate and practical by the management or the board. This will be discussed and agreed as and when necessary,

About You

The number 1 thing we look for is energy and enthusiasm. We want someone who will embrace what we are trying to achieve as a company and work hard to help us get there. You will find an ideal candidate list below.

Marketing Executive

• Experience in a previous marketing role in the travel industry, with a minimum of 2 years experience

• Ability to carry out all functions described in the job specification

• A creative mind with a wealth of ideas for ways to make the company stand out amongst its competitors, in its marketing efforts

• Outgoing personality with the ability to confidently meet and present the company to a wide range of people including suppliers, press, clients and the trade.

• An analytical mind with a keen eye for numbers able to analyse statistics, details, and trends.

• Proven track record in significantly improving the digital capability of an organisation.

• Commercially minded individual, with a drive to help the business grow

• Good eye for design and branding

• Strong organisational and time management skills

• Excellent attention to detail

• Proactivity and a great level of problem-solving ability

• Drive and determination to see marketing efforts through to completion

• A helpful attitude to assisting all members of the team and management

• A good geographical awareness of Latin America and the Polar Regions

• A strong understanding of the products that Latin Routes and Polar Routes offers

• Clear enthusiasm and passion for travel

• Flexibility and adaptability

The Details

The role is a hybrid one which includes 2 set days in our head office in Kingston Upon Thames, currently Tuesdays and Thursdays. This enables the team to be together for collaboration and support. For the other days you are welcome to choose whether you work from the office or at home and currently, the majority of the team choose to work from home on those days.

Your flexibility will be required to work at any location across London on occasion (such as travel shows) and there may be the occasional ad-hoc requirement to work an additional day or two in the office. The hours are 42.5 per week, Monday-Friday, 9 am – 5:30 pm with 45 minutes for lunch.

There may be the occasional requirement to work an additional weekend for specific events, but time for this is given back in lieu. Members of the Marketing team are also expected to attend evening networking events throughout the year where required.

In return, you will receive a competitive basic salary dependent on experience. Employees will also receive 24 days holiday (plus bank holidays and birthday), which increases with length of service. Please note we have a holiday embargo at key periods of the year for your department.

Additional benefits include pension, a generous company discount for personal trips, free travel insurance, a volunteering day each year, as well as the opportunity for company fam trips to our destinations. There is a bright and vibrant atmosphere in our office and the team regularly socialise both at company events and informally. We are looking for someone who would be looking to be involved with this side of company life. Our office is located within a 5-minute walk of the shops, bars and restaurants of Kingston Town Centre.

Apply

If you like the sound of the above and would like to apply for the role of Marketing Executive. Please send your CV with a covering letter to ruth.franklin@latinroutes.co.uk